Last Updated: January 2025

Who We Are

Website: https://alugorealty.com

Alúgo Realty provides online real estate listings, property search tools, and lead generation services. This policy describes what personal data we collect, why we collect it, and how we use and protect it.

What Personal Data We Collect and Why

Property Inquiries

When you inquire about a property or request more information, we collect:

• Name, email, phone number, which properties interest you, and any specific requests or questions.

This data is shared with the listing agent to facilitate showings, answer questions, and follow up. Agents may also contact you with similar properties and market updates.

Search History & Property Preferences

We track your property searches, saved listings, and preferences (location, price range, property type, bedrooms, etc.) to improve recommendations and notify you of matching listings.

You can delete saved searches and listings at any time from your account.

Lead Magnets & Free Tools

When you download or request free tools like Comparative Market Analysis (CMA), market reports, or neighborhood guides, we collect your name, email, phone, and location to generate and deliver the document.

We may use this data to send you related market updates and real estate information. You can opt out at any time.

Comments

When you leave comments on blog posts or listings, we collect the data shown in the comment form, your IP address, and browser user agent string for spam detection.

An anonymized hash of your email may be sent to Gravatar to show your profile picture. See Gravatar’s privacy policy: https://automattic.com/privacy/. Your profile picture is visible publicly with your comment after approval.

Media & Images

If you upload images, avoid including location data (EXIF GPS). Any location data in images can be downloaded and extracted by website visitors.

MLS Data & Listings

Property listings and data displayed on our site come from MLS sources. By using our site, you agree not to redistribute, republish, or commercially use MLS data without authorization. Violation of MLS terms may result in legal action.

Fair Housing Compliance

We comply with Fair Housing laws and regulations. Your search history, inquiries, preferences, and contact history are never used to discriminate based on protected classes including race, color, religion, sex, national origin, disability, familial status, or sexual orientation.

Cookies

Comment cookies: If you opt in, we save your name, email, and website in cookies for one year so you don’t refill details on future comments.

Login cookies: When you log in, we set a temporary cookie to check if your browser accepts cookies (contains no personal data). Login cookies last two days. If you select “Remember Me”, your login persists for two weeks. Screen preference cookies last one year.

Post edit cookies: When you edit or publish content, we save a cookie with the post ID (no personal data). Expires after one day.

Third-party cookies: Analytics, advertising, and embedded content providers may set their own cookies. See their privacy policies.

Embedded Content

Our site may embed videos, maps, forms, or content from third parties (YouTube, Google Maps, etc.). These providers may collect data about you, set cookies, and track your interactions with their embedded content. They operate under their own privacy policies.

Analytics & Tracking

We use Google Analytics and similar tools to measure site traffic, user behavior, and campaign performance. These tools collect anonymized data like pages viewed, time on site, and device type. See Google’s privacy policy: https://policies.google.com/privacy

Contact Forms

Contact forms collect name, email, phone, and message to respond to your inquiry. Your data is stored securely and only used for communication purposes.

Who We Share Your Data With

• Listing agents and brokers: Property inquiry data is shared so agents can facilitate showings and follow up.
• Your real estate agent: If you’re working with an agent through our platform, we share relevant search and preference data.
• CRM and lead management platforms: We use Go High Level and similar CRM tools to track and manage your inquiries and communication.
• MLS operators: Listing data is shared per MLS rules and requirements.
• Spam detection services: Comments are checked through automated spam filters.
• Analytics providers: Google Analytics and similar services receive anonymized usage data.
• Legal requests: We may disclose data if required by law, court order, or government request.

How Long We Retain Your Data

• Comments: Retained indefinitely so we can auto-approve follow-up comments and prevent duplicates.
• Property inquiry data: Retained for 3 years per business record requirements and MLS compliance. Agents may retain separately under their own policies.
• Search history: Retained while logged in and for 90 days after account deletion unless you delete it manually.
• User accounts: Personal information is retained for as long as your account is active. You can delete your account and data at any time.
• Analytics data: Retained according to Google Analytics settings (typically 14 months).

Your Rights Over Your Data

• You can request a copy of all personal data we hold about you.
• You can request deletion of your data at any time (we’ll retain only what’s legally required).
• You can access and edit your account information.
• You can opt out of marketing emails and notifications.

To exercise these rights, contact us with your request and we’ll respond within 30 days.

Opt-Out Rights

• Property alerts: Opt out from your account settings or via the unsubscribe link in emails.
• Agent follow-up: You can request not to be contacted by agents for specific properties.
• Market updates: Unsubscribe from newsletters in account settings or email footer.
• Cookies: Manage cookie preferences in your browser or via our cookie banner.

How We Protect Your Data

• We use SSL encryption (HTTPS) for all data transmission.
• Passwords are hashed and never stored in plain text.
• Access to personal data is restricted to authorized staff only.
• We conduct regular security audits and updates.

Data Breach Procedures

In the event of a data breach, we will:

• Notify affected users within 72 hours (where legally required).
• Provide details on what data was compromised and steps we’re taking to fix it.
• Work with legal counsel to comply with all applicable data protection laws.

Third Parties We Receive Data From

• MLS databases: We receive property listing data.
• Lead providers: We may receive contact data from third-party real estate lead services.
• Analytics providers: Google Analytics shares aggregated usage data.

Changes to This Policy

We may update this privacy policy to reflect changes in our practices, technology, or legal requirements. We’ll post updates here with a new “Last Updated” date.

Contact Us

For questions about this privacy policy or to exercise your data rights, contact:
954-549-8406